Facebook Pixel helps you measure, optimalize and form targeted audiences for your advertising campaigns.

Detailed information about this tool can be found at https://www.facebook.com/business/learn/facebook-ads-pixel.

You insert the generated measuring code into the text box in the left menu CMS > Site settings > Facebook Pixel.

Notice: the code is inserted into the heading of each page on your website. Insert it only in the correct form, otherwise the entire web might not be displayed correctly!